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This web site avterracebay.com states the following, "We are committed to our employees and stakeholders by following our guiding principles of operational excellence and streamlining production to adapt to changing market dynamics." We noticed that the webpage also said " We are tightening our procedures and are proud of our recent track record - Zero Lost Time Industrial Accidents 2013 to Present." It also said " Reinvesting and streamlining process to ensure maximum value for our stakeholders, clients and partners. Part of the Aditya Birla Group." The header had terrace as the highest ranking optimized keyword. It is followed by bay, pulp, and fibre which isn't as ranked as highly as terrace. The next words avterracebay.com used was aditya. birla was included but will not be seen by search crawlers.